The Best FloThemes Alternatives for Photographers in 2025

FloThemes Users Were Left Hanging — Here’s Why

If you’ve been in the photography world for a while, you probably know that FloThemes used to be the go-to choice. Clean, elegant, premium feel — their templates defined an entire era of photography websites.

And then… 🫠
Just like that, they disappeared.

FloThemes shut down, and thousands of photographers suddenly found themselves Googling “FloThemes alternative” at 2am with a half–cold coffee in hand.

“Alright… what do I use now?”
“Is my website about to fall apart?”
“And where do I find something equally beautiful without wanting to throw my laptop out the window?”

(For anyone new to the name: FloThemes was a premium WordPress theme company known for elegant, minimal, photographer-focused templates — and when they shut down, it left a pretty big gap in the industry.)

Trust me, you are definitely not the only one Googling “FloThemes alternative” at 2am with your seventh coffee of the day in hand.

As a brand & web designer working with photographers and creatives for over 10 years, I’ve watched platforms rise, fall, rebrand, disappear, and — occasionally — make the most chaotic comebacks.

So today, I’m breaking down the best FloThemes alternatives for photographers in 2025, including the platform I recommend to almost every photography client who wants a stunning site without needing a tech degree to keep it updated.

No overwhelm. No tech jargon. Just clear, honest guidance from someone who’s seen this industry evolve from “flash intros and music players” (iykyk 😅) to the clean, conversion-driven websites we love today — and genuinely cares about helping creatives build a website that finally matches the quality of their work.

Let’s dive in. 👇

A Short Breakdown of What Happened

FloThemes was acquired by Pixieset a while back, and over time the focus shifted away from maintaining their WordPress themes. Updates slowed, support faded, and eventually the themes were discontinued, without a clear “here’s what to do next” plan.

The result? A whole lot of photographers left staring at their (still beautiful) websites thinking… “Okay but… now what?”

What Should You Look for in a FloThemes Alternative?

Before we throw ourselves into the world of website platforms and best FloThemes alternatives in 2025, let’s take a second to talk about what actually matters — especially if your website isn’t just a digital business card, but a big part of your business and a tool that should actually book clients.

FloThemes stood out because their templates felt modern and intentional. They offered more flexibility than most WordPress themes (at least for their time), and gave photographers a way to create something that felt elevated without custom development.

So if you’re hunting for the best FloThemes alternative in 2025, here’s what genuinely counts (from someone who’s built more websites for photographers, creatives, and female-led businesses than I can probably justify on my screen-time report):

✔️ Easy, intuitive customization

A website builder shouldn’t require a developer, a developer’s cousin, or a developer’s cousin’s dog to make basic edits. You want creative freedom without anxiety and without needing a coding degree.

✔️ Templates that look premium and image-forward

Your work deserves a layout that elevates it: large images, intentional spacing, elegant typography, and layouts designed to tell visual stories.

✔️ Mobile layouts that actually look good

Depending on your niche, 60–70% of your website traffic will come from mobile. Your mobile site is not a “bonus”, it’s bare minimum.

✔️ SEO-friendly foundations

Not the scammy kind (“keyword stuff EVERYTHING!!”), but the actual basics: clean structure, fast loading times, correct headings, good mobile experience… and if you want, a proper blog.

✔️ Strategic, conversion-focused design

A strategic website gently nudges people from: “I like your work” to “I understand what you offer” to “I trust you” to “Okay take my money.”
You want clear pathways, thoughtful hierarchy, intentional CTAs, and strategic layouts designed with human behavior in mind.

✔️ Support + platform stability

FloThemes disappearing was the plot twist nobody asked for. You need a platform with an actual (human) support team, future updates, and a user base that keeps the company alive.

✔️ Photography-friendly features

Fast galleries, strong visuals, intentional layout options, and ideally a backend that doesn’t ruin your day before you’ve even had your coffee.

✔️ A platform that can grow with your business

Your website should evolve with your brand. Whether you pivot niches, raise your prices, expand internationally, or completely rebrand.

Keep these in mind as you explore your next website home, because your site shouldn’t just look good. It should work for you and support your business long-term.

The Best FloThemes Alternatives for Photographers (My Honest Review)

Alright, grab your beverage of choice. Let’s talk real FloThemes alternatives. Not the random platforms you see in ads, not the ones pushed by marketing bros yelling on TikTok. The ones that actually work for photographers.

These are the best FloThemes alternatives for photographers I recommend (or don’t) based on design freedom, stability, SEO, customization, and how well they actually help photographers book clients:

Showit (Spoiler: My Top Recommendation)

Closest in vibe to FloThemes… but honestly? Better. Like, way better.

If you want gorgeous, flexible, drag-and-drop freedom without the emotional damage, Showit is the closest match (and honestly, a huge upgrade).

Here’s why photographers are obsessed:

✨ True drag & drop design

Not “move this block but only where the template allows.” Literally move anything, anywhere. It’s visual, intuitive, and feels like designing on a canvas, not fighting with a builder. If you’re a visual human (hi 👋), you’ll understand immediately why this matters.

✨ Built for photographers

Galleries, portfolio layouts, storytelling pages, intentional whitespace, beautiful backend — the entire design philosophy supports visual creatives.

✨ Showit + WordPress = the ultimate SEO combo

Here’s the magic: Showit and WordPress are basically married. WordPress is built right into the platform to power your blog in the background and Showit handles all the visual design. So you get a custom, code-free website and the best blogging platform for SEO in 2025. Win-win.

✨ Mobile editing that makes sense

You design your mobile site separately (with the same drag-and-drop freedom), so it actually feels crafted — not like a squished version of your desktop.

✨ Templates that don’t look like templates

Showit has a huge and ever-growing template world, and honestly? Some of the most stunning designs out there live on this platform, including my Studio Wildlight templates. I build almost every photographer website on Showit because it genuinely gives the best blend of strategy, creative freedom, and ease — without the tech headaches.

If you want the best FloThemes alternative, full stop — you’re looking at it.

Pixieset Website Builder (Convenient but Limited)

Pixieset isn’t a strong FloThemes alternative, but it’s worth mentioning since many photographers already use their client galleries. Pixieset’s website builder is… fine. Truly.
If you want a simple website and everything in one place (galleries, client delivery, store), it does that pretty well.

But if you want strategy, flexibility, or an elevated brand experience?
You’ll hit its limits fast.

Pixieset templates are simple, but not strategic. They lack strong CTAs in the right places, intentional layouts, flexible customization, and the design freedom photographers need to stand out in a saturated market..

If you want convenience, Pixieset is great. If you want creative freedom, a conversion-optimized brand experience, built-in strategy and a site that can grow with your business — it won’t get you there.

Great for: Beginners, hobbyists, photographers who want a basic, fast setup
Not ideal for: professional photographers, brand-conscious creatives, long-term SEO, or business growth

Squarespace (Beginner-Friendly, Simple Option)

Squarespace is a great option if you want a simple, minimal website that’s easy to maintain. It’s clean, reliable, and all-in-one.

BUT… if you want custom layouts, solid SEO, or a design that feels uniquely yours — Squarespace can get frustrating fast.

I say this as someone who used to build and sell Squarespace templates. I know how to make it work with custom code (and I genuinely enjoy coding), but the truth is: if you want anything beyond the basics, the platform forces you to code your way around its limitations. Constantly. And the builder isn’t exactly designed to make that enjoyable.

Great for minimalists. Not great for photographers who want a website that grows with them. If you’re coming from FloThemes, you’ll likely find it limiting.

WordPress + Kadence or Elementor (For the Tech-Comfortable Creatives)

If you liked FloThemes because of the WordPress ecosystem, moving to Elementor or the Kadence Theme can be a good FloThemes replacement — but it’s definitely not the easiest path. WordPress is amazing and incredibly powerful if you know what you’re doing. If you don’t? It can be overwhelming, heavy, and easy to break.

It’s a good option if you:

• like full control
• want endless plugin possibilities
• are comfortable troubleshooting
• or have a developer in your back pocket

But it doesn’t look premium out of the box, and building something editorial, photography-forward, or conversion-focused usually requires coding.

Wix (Not My Favorite… But It Exists)

Wix gets a lot of hype in ads and it is easy enough to use and decent for small businesses, but it’s not usually the best choice for photographers and absolutely not the strongest choice for SEO.

Pros:

• Easy drag & drop
• Affordable
• All-in-one platform

Cons:

• Designs can feel “template-y”
• Not great for SEO
• Galleries + layouts aren’t ideal for photographers
• Harder to get that elevated, editorial look

If you’re coming from FloThemes, Wix will likely feel like a downgrade.

Why Showit Is the Closest (and Best) FloThemes Alternative

Okay, real talk for a second.

FloThemes users never wanted “just a template.” They wanted something beautiful, flexible, and actually designed with photographers in mind. For years, FloThemes kind of felt like the cool, artsy cousin in the WordPress world — elegant layouts, strong visuals, and a vibe photographers really connected with.
But it also came with WordPress headaches, rigid sections, and the occasional “wait… why did this break?” moment.

Showit basically takes the vibe FloThemes had and gives it a 2025 glow-up: pure creative freedom, no tech spirals, and a design experience that feels like play instead of stress.

The magic is that Showit works like a design canvas. You can move things around freely, overlap elements, adjust spacing, tweak layouts, and actually make your site look the way it looks in your head — without touching code or praying to the WordPress gods. If you’re a visual person (hi, 99% of photographers), it feels instantly intuitive.

And the best part? You still get WordPress for your blog. It’s built right into Showit, so you get all the design freedom and the strongest SEO setup. Your blog stays powerful, your website stays beautiful, and you don’t have to deal with theme conflicts or plugin chaos ever again. Bless.

Showit also just… gets photographers. The way it handles images, galleries, spacing, mobile layouts — everything is designed to make your work shine, not squeeze it into a template that wasn’t made for creatives in the first place. It’s also stable, well-supported, and here to stay. After FloThemes disappeared, that matters more than ever. No more “oh god, is my website suddenly going to be orphaned?” energy.

And if you want a shortcut to a high-end site with built-in strategy, Showit templates (including mine 👀) give you an elevated, strategic foundation that’s actually fun and easy to customize. And if you’re sitting there thinking, “okay but… can you just do it for me?” — yes, absolutely. That’s literally what my Template Customization service is for. You pick the design, I turn it into your fully polished, ready-to-launch website.

So yes, Showit isn’t just a FloThemes alternative. It’s the version of FloThemes we all wish existed.

What About Migrating From FloThemes to Showit? (It’s Easier Than You Think)

If you’re still rocking your old FloThemes site… it might be time. FloThemes hasn’t been updated in forever, which means security issues, slowdowns, and “why is this broken now?” moments waiting to happen.

The good news? Moving from FloThemes to Showit is surprisingly painless.

✔️ Your blog comes with you

Showit’s team literally migrates your entire WordPress blog for you — photos, formatting, SEO, everything.

✔️ Your domain moves cleanly

Your URLs stay the same. Google stays happy. Your SEO stays intact.

✔️ Your pages get a fresh start

FloThemes had a beautiful vibe, but most sites built on it are now outdated, unmaintained, and lacking modern strategy. Moving to Showit gives you a clean slate — whether you use a Showit template, hire a designer for a custom site, or build something yourself.

✔️ Your SEO stays stable

Because the WordPress blog stays in place, this is one of the safest migrations you can make.

✔️  Your brand gets to evolve

A migration is the perfect moment to upgrade your visuals, refine your services, rewrite your copy, and elevate your entire client experience. A new website isn’t just a design upgrade — it’s a business upgrade!

Final Thoughts: You Don’t Need FloThemes to Have a Beautiful, High-Converting Website

Here’s the truth: FloThemes was amazing for its time. But the website world has evolved — and you have incredible options now. Options that are modern, flexible, easy to use, and actually built for the kind of work you create.

Your next website can be:
✨ intentional
✨ elevated
✨ easy to update
✨ aligned with your brand
✨ and genuinely designed to help you book dream clients

If you’re in the “FloThemes is gone and I’m spiraling” era, just know:

You’re not alone.
You’re not behind.

And you absolutely don’t have to settle for anything less than a website that feels like home.

You’ve got this. 🤍