Brand Strategy & Design For Concept Store

Selbstconcept envisioned a brand that embodied the essence of slow living—finding beauty in everyday moments and offering a sanctuary from the fast-paced world. Their carefully curated collection of goods needed a visual identity that felt like slow afternoon coffee and warm sunshine on salty skin.

We focused on creating a brand that exudes calm, flow, and warmth, with a color palette inspired by soft apricot hues and a design that feels both beachy and timeless. The resulting brand not only captures the serene, flowy vibe of Selbstconcept but also invites customers to unwind and embrace the beauty of slow living, making each interaction with the brand feel like a moment of sunshine for the soul.

Brand Strategy
Visual Identity
Logo Suite
Brand Icon Set
Custom Patterns
Font System
Business Cards
Flyer

Project scope