Brand Strategy & Design for food4life

Lara approached us with a vision to create a brand that not only showcased her expertise in food photography and recipe creation but also resonated with a community passionate about food, wellness, and mindful living. She faced the challenge of conveying the inviting, creative, yet professional vibe she envisioned, while unifying her diverse offerings under one cohesive brand.

We developed a comprehensive brand strategy that embraced these challenges, focusing on a visual identity that was bright, creative, and inviting—perfectly aligning with Food4Life’s mission to make healthy living accessible and joyful. This transformation not only elevated the brand's presence but also strengthened the connection with the target audience, allowing Lara to confidently share her passion for mindful, nutrient-rich living.

Brand Strategy
Visual Identity
Logo Suite
Brand Icon Set
Custom Patterns
Font System

Project scope